UPC and ISRC Codes: What They Are and Why They Matter
If you’re releasing music digitally, you’ll come across two key identifiers: UPC and ISRC codes. They are not creative tools,…
Music Release & Marketing
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Preparing Your Tracks for Release
Overview Finishing a track is one thing. Preparing it properly for release is another. Before your music goes to streaming…
Elements of a Good Press Kit (EPK) for Independent Artists
A press kit (often called an EPK – Electronic Press Kit) is a central reference point for anyone writing about,…
How Music Releases Actually Work Now (and Why Most Artists Get Stuck)
For many independent artists, releasing music has become a compressed process. Make the track. Upload it. Post about it. Move…
Consistency Before Virality: A Practical Release Strategy for Independent Electronic Artists
One of the most persistent ideas in music culture is that success arrives suddenly. A track takes off. An algorithm…
What Success Looks Like for Small and Independent Electronic Artists
Success in music is often described in extremes. Chart positions. Streaming numbers. Sold out tours. Sudden visibility. For most independent…
How to Plan a Music Release (Start with the Release Date)
Most problems in music releases begin with uncertainty. The release date is vague. The plan is informal. Tasks exist as…
How Many Singles Should You Release Before an Album?
The idea that an album must be preceded by a run of singles has become widely accepted. For some artists,…
Choosing the Right Release Format: Digital, Cassette, Vinyl or All Three?
One of the first decisions that shapes a release is format. Digital is assumed. Physical formats are often treated as…
The Minimum Assets You Actually Need for a Music Release
Releases often become more complicated than they need to be. Artists are often told they need full press kits, multiple…